Your business is on the rise.
We’ll help you rise to the top.
You know your industry. We know marketing.
We believe the best use of your company’s precious time and resources will always be to focus on your strengths (that’s especially true when you’re in fast-growth mode).
It’s why we’ve built a boutique Fractional CMO agency model that positions us to serve as your in-house CMO, marketing team, or both. So you and your team can continue to capitalize on the momentum you’ve built and make measurable progress toward your goals, without wasting time working outside your expertise or stretching your in-house resources too thin. We bring your organization the marketing leadership and strategy you need for a fraction of the cost of hiring a marketing team or C-level marketing executive full-time.
Whether you need a partner in strategic planning or an implementation team to take day-to-day marketing tasks off your team’s plate, we’ll design a custom plan that fits your needs, your budget, and pushes the needle forward.
So you can …
Have the expertise and guidance of an experienced CMO on your team, without the full-time cost
Make smart, informed decisions when allocating and spending your limited resources
Know exactly what to do first and next in your marketing to increase ROI
Know how to use content and thought leadership to increase brand awareness and drive revenue
Have a clear understanding of what results to expect from marketing — and how quickly
Become the go-to name in your industry
“She has successfully developed numerous marketing plans for our company that have resulted in increased revenue and client engagement. Besides being a joy to work with, Erika is a savvy, take-charge person who is able to present creative ideas and communicate the benefits. Erika demonstrates exceptional leadership in managing projects both large and small, inspiring and motivating others. In addition to being an asset to our marketing efforts, Erika is also an extraordinary resource to other areas of the company and our external partners.”
- Hilary B.
Our Methodology
When it comes to marketing, there are a million things you could do. We help you get laser-focused on the marketing activities that actually get the results you want. Methodology comes from experience. Ours reflects years of trial, error, and above all, success.
STEP 1: WE LISTEN. I MEAN REALLY LISTEN
We work across your organization and hold detailed interviews with sales, product, leadership, and business development teams. Throughout these information gathering sessions, our goal is to crystallize your vision of success, audit your previous marketing efforts to identify what worked and what didn’t, and identify the best opportunities for growth within your industry. From your executive leadership team to individual contributors, we work to get a clear picture of your existing strategies, performance, and results.
STEP 2: EVALUATE + ANALYZE
We love this part. We really do. As a team, we then dig even deeper into what we think are the internal and external opportunities. We’ll also take a look at strengths and weaknesses but pay close attention to how we can optimize and monetize those opportunities. Once we do this, we can begin developing a solid strategic roadmap. This is super important.
STEP 3: IT’S TIME FOR A PLAN AND A TIMELINE
Once the creative juices are flowing, we come up with a strategic plan and recommendations to meet your needs. We’ll also provide you with a timeline that tells you each step of the process which keeps you and us on the same page.
STEP 4: IT’S GO TIME
This is the part of the process clients love—when they see the strategy come to life. Our tactical implementation is seamless so that you can focus on growing and running the business.
STEP 5: OUTCOMES THAT MATTER
We choose our metrics carefully. Like all marketers we’ll look at leads and conversions, but we will develop milestones that are unique to your business, evaluate KPIs, and identify metrics that will indicate if it’s not only delivering results, but transforming your business.
GET STARTED
You can get started by contacting us to request a consult call below.
Our services are project or retainer-based and 100% customized to your needs.
Our Marketing Tool Belt
Once a strategy is in place, we usually help our clients with one or more of the following:
Marketing Strategy & Positioning
If you need help with any aspect of your organization’s marketing or positioning, we have years of experience helping folks make key strategic adjustments and find the right niche. Any type of mismatch between your message, target audience, or tactics is destined to cause problems. Let’s get that fixed!
Content Marketing
Many savvy companies are using content marketing – regularly providing useful information (through articles, white papers, webinars, etc.) to their target audience – in order to boost their credibility and the thought leadership of their brand. If you’d like to develop such a program (or need help making yours more effective), we can lend a hand.
Sales Acceleration & Support
Need help shortening the sales cycle or developing tools that align with the buyer’s journey? Whether it's developing effective collateral, implementing marketing programs that help drive qualified leads, or simply tweaking your marketing support system for maximum effectiveness, we’re just a phone call away.
Branding
Whether your branding isn’t even close to doing the trick, just needs some tweaking or updating, or you’re starting from scratch, we can help you get you on track. Our experts will develop a brand and visual strategy to work so you’ll clearly and positively stand out from the competition.
Event Marketing
For some organizations, trade shows and conferences are critical to your bottom-line. Since we’ve been there and done that, we can help in multiple ways. If you need assistance in developing and or implementing a solid strategy around your shows, user conference, or special programs, that’s our sweet spot. We also specialize in helping you develop content strategy, manage promotions or lead tracking, and follow-up after the event.
Social Media
Today, every business needs a solid strategy on social media. If you’re not already there, we can help you get established. If you already have accounts, we can evaluate the effectiveness of your social media plan, identify opportunities, and develop recommendations for improvement (or simply manage them for you).
Elevate Your Marketing
With Our Fractional CMO Advisory Services
In today's fast-paced business landscape, focusing on your company's strengths is paramount, especially during periods of rapid growth.
We understand that your time and resources are precious, and that's why we've developed a boutique Fractional Chief Marketing Officer (CMO) agency model.
This model allows us to serve as your in-house CMO, marketing team, or both, ensuring that you can harness the momentum you've built while avoiding the pitfalls of working beyond your expertise or stretching your internal resources too thin.
Here's how our marketing advisory role can benefit your organization:
1. Expertise without the Full-Time Cost: With Erika as your fractional CMO, you gain access to the expertise and guidance of an experienced CMO without the financial commitment of hiring one full-time. We bring extensive knowledge and strategic prowess to your team, enabling you to make informed decisions that drive your marketing efforts forward.
2. Smart Resource Allocation: One of the biggest challenges in marketing is allocating and spending limited resources effectively. Our advisory services help you make intelligent decisions about where to invest your resources, ensuring that every dollar spent contributes to your goals and delivers a solid return on investment (ROI).
3. Clear Direction for Marketing Success: We work closely with you to develop a tailored marketing strategy that aligns with your unique needs and budget. This strategy provides a roadmap that specifies what steps to take first and next, ensuring that you're always on the path toward increased ROI and sustainable growth.
4. Leveraging Content and Thought Leadership: We specialize in leveraging content and thought leadership to enhance brand awareness and drive revenue. We'll help you craft compelling content that positions your company as an industry authority, attracting and retaining customers while strengthening your brand's reputation.
5. Measurable Results and Speedy Progress: Our advisory role is designed to provide clarity on the results you can expect from your marketing efforts and the timeline for achieving them. This transparency enables you to track your progress and make data-driven adjustments as needed to reach your goals efficiently.
6. Industry Dominance: We will work diligently to position your company as the go-to name in your industry. Through strategic marketing initiatives, we'll help you build a reputation that not only attracts customers but also solidifies your place as an industry leader.
Our Fractional CMO advisory service offers you a cost-effective solution to bolster your marketing efforts, gain access to top-tier expertise, and achieve your business objectives.
With our guidance, your company can navigate the complex world of marketing with confidence, making strides toward becoming a recognized industry leader while optimizing the allocation of your valuable resources.
“Erika is a polished, high-energy Marketing Leader who is collaborative, thoughtful, and distinguishes herself by having a mindset that starts and ends with customer obsession.
I have been impressed by her ability to evolve marketing strategy to ensure alignment with ongoing transformations. From implementing sales enablement programs, to successful product launches, to account based marketing strategies, she invests the time to understand the complexity behind our sales methodologies that are specific to market segments we serve, and defines marketing metrics that promote accountability to sales achievement.”
- Greg Amdur, Senior Advisor at Impexium
Ready to add us to your marketing meeting invites?
You can get started by contacting us to request a consult call below.
Our services are project or retainer-based and 100% customized to your needs.