Emerging businesses wanted.
In a world of giants, we make it easy to be seen — and stand out.
What We Do
We are a boutique marketing consultancy for B2B professional services firms. We help small to mid-cap companies establish cost-effective marketing programs that boost brand awareness, cultivate an unignorable online presence, and ultimately, drive revenue.
Our Approach
We know that as businesses grow, so does your need for a different level of marketing leadership, strategy, and support. But when you're not a Goliath firm with unlimited resources, it can be challenging to get the expertise and results you need, without overextending your team and your budget.
It’s why we do things a little differently around here.
Our unique Fractional Chief Marketing Officer (CMO) model gives growing companies access to higher level strategic marketing support and implementation, without the full-time cost.
This means collaborating closely with CEOs to assess the current organizational management and staff, suggesting a detailed course of action and optimized budget, and overseeing all areas of day-to-day marketing, including advertising, social media management, website development, event marketing, direct marketing, lead generation, and more.
From the moment you become our client, our team quite literally becomes a part of yours as we create and execute thoughtful, customized plans that help position you as a thought leader, drive brand awareness, and deepen relationships in your industry.
Whether you’ve been outsourcing your marketing or you’ve assembled a small marketing task force within your organization, you’ve built serious momentum on your own. As your in-house CMO, marketing team, or both, you can feel confident that all your marketing efforts are driving revenue, increasing brand equity, and making your brand a household name in your industry.
Our Story
Thought leader and innovator, Erika Etlen, founded Emerje Marketing because over the course of 20-plus years of working as a B2B marketing expert, she saw a Grand Canyon-sized gap among small to mid-cap organizations:
Too many fast-growing companies are . . .
Wasting their limited time and resources on ineffective (and expensive) marketing
Ping-ponging from one marketing strategy to another with little to show
Hiring the wrong external agency or stretching their own in-house team too thin
Lacking the internal marketing resources and/or expertise they need to get to the next level
Forgetting the power of building deep personal relationships within their industry
After helping lead marketing efforts at some of the world’s largest firms, including E*TRADE Corporate Services and Bloomberg Industry Group, Erika knew she could create a more equitable marketplace and help innovators truly thrive by focusing her energy and expertise on small to mid-cap companies.
She began operating as a Fractional Chief Marketing officer for fast-growing professional services firms in the financial space, applying her previous experience with traditional, digital and event marketing to help them increase their revenue by millions of dollars. As her reputation grew, so did her client roster and her team. Today she leads a team of marketing specialists who are dedicated to helping smaller businesses take the “big company” marketing principles and adapt them for their more focused goals and more finite budgets.
We take a different approach than most
marketing agencies and consultants.
No. 1
Not all businesses benefit from the same digital marketing tactics. Our proprietary method is designed to get clarity around what works for you.
No. 2
We believe that showing empathy and authenticity is no longer optional. We help our clients make their marketing more human.
No. 3
We go beyond traditional consulting by becoming a part of your team, not just an extension of it.
Meet Your New Marketing Team
A master of relationships marketing, Erika helps her clients create genuine connections and relationships, which when done correctly increase revenue. Erika has a background steeped in strategic marketing, website development, communications, and public relations essential to the organizational success of large and small corporations.
She’s the proud recipient of several awards, including the 2018 Women World Awards, Silver Level, Female Executive of the Year and IT World Awards 2018, Gold-Level, and Marketing Professional of the Year.
Erika has a B.A. in English from Muhlenberg College and an M.S. in Strategic Communications from Fordham University (Go Mules and Rams!).
When she’s not helping others stand out, you’ll find her running, listening to pop culture podcasts, spending time with her daughter, and binge-watching Law & Order. She celebrates her success and the success of her clients by treating herself to a solo sushi and chardonnay date each week. Cheers.
Rachel Barbic, COO
Erika Etlen, Founder + Principal
2018 Women World Awards, Silver Level, Female Executive of the Year
IT World Awards 2018, Gold-Level, Marketing Professional of the Year
Ever since she began her career as an entry-level admin on the non-stop streets of New York City, Erika has dreamed of the day when she could wear jeans and a blazer to work. Now, she can (take that, Big Apple).
Before starting her own consulting firm, Erika managed the marketing acquisition and retention efforts at E*TRADE Corporate Services and then ran the marketing, communications, and public relations for the technology division of Bloomberg Industry Group.
Regarded as a thought leader and innovator, Erika has a genuine passion for working collaboratively with her clients to design integrated marketing, public relations, and social media programs to drive quantitative results quickly.
A natural-born organizer and creative, Rachel is the unicorn who implements all our big and small ideas. From copy editing and managing social media, to email marketing and managing all things tech, Rachel’s superpower is getting it done while keeping both the big picture and fine details in mind. She also helps manage our amazing team of trusted contractors and partners.
Her work yields impressive results (we’re talking millions in revenue) and she’s not afraid to ask the tough questions, get in the trenches, and find creative solutions to our clients’ biggest challenges.
Rachel is a wife and mom (one human, three pups), and when her laptop is shut down, she loves spending time by the ocean, hiking, riding her bike, and exploring new plant-based restaurants.
Our Promise
We don’t believe in cookie-cutter solutions and we don’t believe in nickel-and-diming our clients. Instead, we find immense joy and satisfaction in helping you find ways to save money in your marketing budget. And because we’re not a huge agency, you’ll get to work with friendly humans who see you as so much more than a client.