They’re natural allies, your sales and marketing teams. After all, they’re both directly working towards the same goal: increased revenue.

Yet, so many organizations are suffering from a major misalignment of their sales and marketing efforts. And evidence suggests that this misalignment comes at a huge cost to both employee satisfaction AND revenue.

Do you ever find yourself suffering from a touch of “big business envy”?

When you look at the achievements of huge corporations, it often feels like they’re worlds apart from small business and start-up owners. They’re innovating, they’re doing mind-blowing things, and it feels like you’ll never be able to compete.

I would guess that it’s a trap all professionals have fallen into at one time or another:

Playing the “yes” game.

Being an echo rather than a voice.

There are countless reasons small business owners put off getting serious about their marketing. Often because you’re convinced that a solid marketing strategy is going to cost a fortune, is out of your reach or comfort zone, or is something that only big corporations can justify.

The thing is though, a concrete, ambitious, and effective marketing plan is the very thing that will help you achieve those big goals.

Not everyone is comfortable taking a risk on something new, no matter how enticing the promised results.

That’s why our goal is to ensure the strategies and tactics we implement provide the kind of impact that positively transforms the way you view marketing.

You’ve gone through the evaluation phase, you’ve analyzed, you’re well versed in the theory of what’s to come, and now you’re ready for more.

You’re ready to see the strategy finally come to life.

Think of the last time someone at work — a colleague, a partner, an outside agency — impressed you. In all likelihood it wasn’t just the fact that they did a great job, that they delivered on their promises, or that they were super nice to work with that left a lasting impression or that made you desperate to work with them again.

It was probably the fact that they met, or exceeded, your expectations.

With stiff competition and unpredictable markets, uncovering marketing opportunities is more critical than ever. The heart of any B2B community is the content being created — and that makes it the ideal jumping off point for evaluating and analyzing your marketing efforts.

Hiring a marketing firm to help your business is a pretty big deal — it’s an investment in terms of both time and finances and you want to get it right. You want someone who can deliver results. You want someone who can help you meet the goals that matter to you and your organization.

It doesn’t matter whether your latest campaign was a little tone deaf, a touch culturally insensitive, or straight-up racist/sexist, today’s consumers are no longer prepared to let it slide.

While you may appreciate (and support!) the fact that diversity, equity, and inclusion efforts are now vital to your success, knowing how to sustain these initiatives can be a challenge.

…One thing we do know is that, whatever industry you’re addressing, your previous content strategy isn’t likely to work. If you want to continue to connect with your customers in a meaningful way, you’re going to have to adapt — and continue to adapt as the situation unfolds and we begin to understand what the “new normal” is going to look like.

I think panic was the initial overriding feeling for anyone who had a conference or in-person event booked for Spring/Summer 2020.

Do we cancel? Do we postpone? Will delegates be safe to travel this fall, or will it take longer? As uncertainty remained over how long we’d be affected by the pandemic, moving live events online was the solution for the majority.

While “the new normal” might be one of the most hated phrases in the marketing world right now, it would be foolish to think that the post-COVID world will mark a return to “the old normal” where all just slot back into the forecasts, strategies, and plans that worked so well pre-March 2020.

However you prefer to phrase it, there will be myriad of changes as we emerge from the worst of the pandemic.

As the challenges facing your organization change, so must your approach to strategic decision making to stay relevant in today’s environment. Measuring the right key performance indicators (KPIs) for you organization is critical. Your KPIs should be directly related to your strategic competitive advantage and your current challenges.

Engaging with millennials entering the workforce is the next big challenge for associations to remain relevant and grow in the new landscape. Technology and societal changes have dramatically impacted communications expectation of the millennial generation. Here are 3 steps that you can take to provide meaningful engagement with millennials.