Marketing that makes a massive impact.
(even on a modest budget)
No-nonsense marketing strategies for B2B professional services firms .
When you’re on an upward trajectory,
the last thing you want to do is slow down.
We help growing companies develop intentional marketing strategies that build on the momentum they’ve worked so hard to create.
Here, we understand that what works for one business doesn’t necessarily work for yours. Unlike most marketing agencies, we’re not giving one-size-fits all advice.
We help you take a holistic view of your marketing, so you can understand how to make the right choices and investments for your firm, whether that’s digital, public relations, thought leadership, event marketing, or deepening relationships in your industry.
As your outsourced marketing specialists, we plug into your team, integrating seamlessly into your day-to-day functions to help you create and implement an intentional, multidimensional marketing strategy that helps you stand out.
For most traditional agencies, creating a “marketing strategy” means automatically defaulting to a digital-only plan of action (think social media, pay-per-click advertising, content marketing and SEO, etc.).
While this one-dimensional approach may work well for many industries, you and I know that in financial services and many other referral-based and sales-driven companies, reputation and relationships still reign supreme. When your revenue relies on your sales team and their ability to cultivate genuine relationships, SEO and other online strategies will only get you so far.
That’s why we don’t limit ourselves to cookie-cutter formulas, relying solely on data, or “Digital Is King'' philosophies.
Your business is on the rise.
We’ll help you rise to the top.
The Human Behind the Brand
Our founder and Fractional Chief Marketing Officer (CMO) Erika Etlen started this boutique marketing consultancy because she wanted to help businesses get big results — even if they don’t have “big company” resources.
Before becoming a Fractional CMO, Erika spent years on the marketing frontlines for iconic brands including E*TRADE and Bloomberg. She experienced the evolution of traditional and digital marketing first-hand and she’s seen what’s worked, and perhaps even more important, what didn’t.
But what struck Erika the most was how much money, time, talent, and other resources were often wasted between the endless meetings, rigid processes, and layers upon layers of stakeholders and decision-makers. Game-changing opportunities and precious, non-renewable hours slipped through the cracks — an unfortunate side effect of bureaucracy.
From the outside, having an abundance of resources may appear to be a strength, but in many cases it’s actually a weakness.
Erika realized that results can happen quicker and with fewer resources, when you know exactly where to focus those limited resources.
Now she’s adapted her tried-and-true methods and developed a proprietary process designed to meet the needs (and budgets) of small to mid-cap companies whose success depends on reputation and relationships.
“Erika represents the next generation of best-in-class marketing consultancy. Erika takes a custom approach in identifying your organization's unique operational needs in developing a strategic plan of action. Through her unique methodology, Erika was greatly impactful in 1) meeting my objectives, while 2) optimizing my bottom line with enhanced revenues and 3) provisioning a strategic roadmap to position my brand for multi-year success.”
— Daryl Smith, SVP & Chief Marketing Officer at KETTLERSVP